We were recently invited by University College London to run a branding session as part of their Consulting Skills Programme for PhD students. The session was titled “Building a Brand. Practically.” and was attended by 24 doctoral students.16th Jul, 2014
Wavelength Invited to Speak at International Conference in Dubai
We’ve recently been invited to speak about brand experiences at the Customer 360 Middle East conference in Dubai. It looks as if we'll be in very good company with Coca Cola, Nokia, Dubai Bank, Infiniti and a range of other leading brand will also speaking at the event.
Dr. Darren Coleman will represent Wavelength Marketing. His talk will outline how service brands can create brand experiences that attract new customers. Dr. Coleman notes:
“It’s a privilege to share the stage with global brands at such a high profile event. Wavelength has worked hard to carve out a niche as service branding specialists. Being invited to speak on service branding at the Customer Experience Summit shows the strategy is working. After working with brands like BUPA Arabia Wavelength is particularly interested in the Middle East market. The region’s growth potential is phenomenal. Raising Wavelength’s profile via such events can only be a good thing.”
The Middle Eastern arm of global conference giant Informais organising the conference. Conference Director, Mr. Jules Hudry-Prodon notes:
“Brand marketing in The Middle East is becoming increasingly sophisticated. At the Customer 360ME Summit 2012 we’ve gathered some of the world’s greatest brands and thought leaders. We want them to share their service branding and customer experience delivery knowledge. We’re delighted to welcome Wavelength and in particular Dr. Coleman given his experience in the service branding space.”