Darren is the founder of Wavelength Marketing. He has over fifteen years brand marketing experience. This spans B2B, B2C, goods, services, places, digital (mobile / fixed) in the UK, continental / Eastern Europe, Middle East, Japan and South East Asia.
He's helped organisations such as Orange (UK and Group), Nikon, Standard Life, Zurich, BUPA, Dubai Properties Group and The Department for Business Innovation and Skills address a range of brand related issues. These issues relate to brand definition, development, experience creation, positioning and moving into new markets to name a few.
The unique combination of brand knowledge and a robust research background enables Darren to solve complex brand issues and reduce brand related risk for our clients. Darren is a visiting lecturer in Brand Management at the University of Birmingham, England.
Darren frequently speaks at international marketing conferences, speaks in the media, sits on industry panels and is a chartered marketer who holds BA (Hons), MA, PhD as well as a Professional Postgraduate Marketing Diploma.
Outside work he's pretty active. Mountain biking, tennis, yoga, scuba diving, digital deejaying, motor boating and international travel are some of the things he loves. Following Birmingam City Football Club is another of Darren's passions - but the less said about that the better. firstname.lastname@example.org