Brand advice, insight, education and design that drive brand performance.
Our clients wrestle with a range of brand marketing issues. These are just a few we've helped them with.
The list is diverse. Our approach consistent.
First we make sure we really understand the issues clients want us to address. Then we go away to think or obtain relevant brand insight. We develop a range of options. We pull these options apart. We challenge them. We question them. We put them back together. Once we're happy we share them with you in a pragmatic and no nonsense manner. We then work with you to implement our recommendations. Our work isn't done until this happens.
If you'd like to learn more about Wavelength's brand advice can help your brand why not get in touch?
Clients tend to approach us when they're facing specific brand marketing problems. These frequently require clarification and refinement so we can identify and address the core issues. Previous insight engagements have helped clients address the following questions:
To address specific questions we employ a range of advanced research methods. Advanced (inferential) statistical modeling, focus groups, projective techniques or informal observation to name a few. We're comfortable with any. It's the method that fits the research brief. Not vice versa.
By utilising multiple methods we impart robust and defensible brand insight. This helps our clients make strategic decisions with greater confidence whilst reducing brand-related risk.
We've conducted some interesting brand performance research recently. We're happy to share it with you here.
If you'd like to learn how Wavelength's brand insight can help your brand why not get in touch?
The brand education programmes we deliver span a range of topics; brand definition, brand development, brand strategy, brand planning, brand metrics, brand management, branding for HR professionals, segmentation, brand positioning, product development, experiential branding, brand insight and customer profiling are just a few.
Our education programmes are delivered via key note talks, half-day workshops and a range of Masterclasses which last between one and five days. We have also developed complete marketing curriculums that are endorsed by professional bodies for corporate clients who wish to enhance levels of marketing knowledge across the entire marketing function.
More frequently clients approach us with skills they want to develop in their business. We then work with them to develop bespoke training which does just that.
We're facilitators of knowledge transfer. The means to the end. Not the end. It may take longer but the value is greater.
By adopting this approach we've helped clients gain a deeper understanding of how they can build their brand, enhance internal brand engagement, reposition their brand, craft their brand experience or even align a portfolio of brands. This can be complicated, but it's valuable work.
If you'd like to learn more about Wavelength's brand education programmes why not get in touch?
Organisations frequently approach us and ask us for a “new brand” or “brand refresh”.
What they really want is a new website, logo, brochure or other of brand marketing collateral. Yes, these are important but they’re only part of the brand design puzzle.
Before brand design can start you need to have a brand. Values, essence, promise, positioning and a host of other factors must be articulated at this stage. Once these have been clarified we bring your brand to life through design.
Bringing a brand to life across a number of touch points involves classical visual design in the form of logos, font, website and such like.
At Wavelength we take a broader view. Design also encompasses employee behaviour, communications, the built environment and even multisensory cues (music, touch, taste and scent) at key touch points along the customer journey. This is how we craft consistent and engaging brand experiences.
In the past we've helped clients with:
If you'd like to learn more about Wavelength's approach to brand design can help your brand why not get in touch?