Advice, Insight and Training: +44(0)121 285 0045
Services
Consultancy, research and training that drive market performance.
Consultancy
Our clients wrestle with a range of brand marketing issues.
- Brand definition and creation
- Formulating brand strategy
- Facilitating brand engagement
- Brand building (not just logo creation)
- Crafting service brand experiences
- Brand (re) positionng
- Brand management
- Brand architecture
- Integrating brand communications
- Developing brand metrics
The list is diverse. The approach consistent. First we make sure we really understand the issues you want us to address.
Then we go away and think. We develop a range of options. We pull these options apart. We challenge them. We question them. We put them back together. Once we're happy we share them with you and tell you how we got there.
It's important to us that you understand the journey we've been on. We then work with you to implement our recommendations. Our work isn't done until this happens.
Research
Clients approach us with specific research questions.
- How can we engage employees with our brand?
- How is our brand positioned in relation to competitors and specific attributes?
- How can we segment our market and understand the most profitable segments to target?
- How can I demonstrate brand marketing is driving financial performance?
- Does our brand personality resonate with our target market?
- What factors drive relative customer satisfaction?
- Which parts of my brand drive brand performance?
To address specific questions we employ specific research methods. Advanced statistical modeling, focus groups or informal observation to name a few. We're comfortable with any. It's the method that fits the research brief. Not vice versa.
Adopting this approach brings real marketing insight. The foundation for informed marketing strategy.
We've conducted some interesting research recently. It develops a new concept - service brand identity. More importantly, the research outlines how service brand identity drives brand performance. Powerful stuff. We're happy to share the findings with you here.
Training
The training we provide is pretty diverse. We offer courses on brand development, brand strategy, brand metrics, segmentation, positioning, product development, experiential branding, brand insight and customer centricity to name a few.
More frequently clients approach us with skills they want to develop in their business. We then work with them to develop bespoke training which does just that.
We're facilitators of knowledge transfer. The means to the end. Not the end. It may take longer but the value is greater.
By adopting this approach we've helped clients gain a deeper understanding of how they can use social media, build a metrics-based culture, align corporate and brand values or adopt a more relational marketing approach. This can be complicated, but it's valuable work.