It was a pleasure to be invited back to the very “Likeable Lithuania” to work with one of the world’s leading laser manufacturers, EKPSLA. EKSPLA designs, manufactures and instals for leading Universities and the likes of NASA and CERN. They’re clearly very sharp.
The project entailed a weeklong programme which:
- Engaged key members of the EKSPLA team in the branding process
- Guided a core team through the brand building process
- Delivered tactical and strategic brand recommendations to the executive team
- Shared key findings with the whole organisation
Reflecting on the project, Wavelength’s Darren Coleman notes:
‘I spent a week with very intelligent, highly qualified and experienced laser specialists whose views are shaped by physical features and product specifications. This is diametrically opposed to the world of brand that is characterised by intangible assets such as values, feelings and positioning. This made for both an interesting and challenging week.
‘Introducing these brand-related concepts was always going to be tough but the post-workshop measurement indicated the EKSPLA team embraced the ideas I was putting across. I was delighted with the progress we made in such a short period of time.’
Some EKSPLA employees who attended Wavelength’s Brand Strategy Masterclass (top) followed by members of the EKSPLA team working hard on the brand performance part of the workshop (bottom).
