We’ve recently started to work with the “decidedly British” lifestyle brand StaaG. The brand, founded by two brothers, offers a niche collection of polo shirts and already supplies a number of high-end British polo clubs. Very nice indeed.
Co-founder Alastair Barlow noted:
“Wavelength’s experience and an ability to quickly understand our vision in comparison to other agencies that pitched for our account really impressed me. That’s why they won the business.
“Although it’s early days, working with Wavelength has been an eye-opening experience; it’s transformed our thinking considerably and infinitely broadened our brand horizons beyond product-centric thinking. The journey so far has enabled us to delve more into our roots, understand our brand essence and values better, our target market and our communications. We are already putting into motion much of what we have collectively drawn upon and now we are thinking right across the brand spectrum. This has helped us broaden the scope of our offer within the parameters of our brand and aligns well with our lifestyle aspirations. We’re very much looking forward to growing our business in partnership with Wavelength.”
Reflecting on the new client win, Dr. Coleman noted:
“This represents an interesting move into the fashion and luxury lifestyle space for Wavelength. Alastair and his team have a refreshingly clear view on where they want to take their brand. It’s far bigger and broader than their current polo line. Their plans are both ambitious and inspiring. With clients such as Royal Berkshire Polo Club it’s clear they understand how to engage with and appeal to this very niche market. We’re very much looking forward to being a part of their journey.”
Why not learn more about StaaG here?